May 4, 2016  |  Ken Hans, Partner & Executive Director

My Key Takeaways from NetFinance 2016

Takeaway 1: Digital is not a function, it’s the new way of doing business Digital is a board-level conversation in most – if not all – financial institutions. Digital is not a one-time investment (e.g., “let’s put up a website”, or “let’s install a mobile app”). Rather, it’s a multi-year journey for FIs to evolve... Read More

April 25, 2016  |  Julia Schaefer

Client Testimonial: A Q&A with Bank-Fund’s CIO, Tim Elmore

Blackstone’s Marketing Manager Julia Schaefer recently interviewed Bank-Fund’s Chief Information Officer, Tim Elmore. Mr. Elmore shares how working with Blackstone has changed the way Bank-Fund does business and how Blackstone’s service and delivery helped drive value to Bank-Fund’s customers. Read More

December 10, 2015  |  Ken Hans

My 5 Key Takeaways from the Digital Marketing for Financial Services Summit 2015

1. Personalized marketing increases customer engagement, conversion and spend. Andrew Artemenko, Sr. Director of Neustar, had data backing up the fact that when digital marketing ads are personalized to an individual it makes a big difference. Businesses can achieve 5-8x the ROI on marketing spend when the ad is personalized. It was also stated that... Read More

November 23, 2015

Mobile App Stability and Performance Matters. Here’s Why.

Ken Hans was recently interviewed by American Banker for an article published on November 18th entitled ‘Rapid Change Not Fast Enough in Mobile Banking.’ The article discussed mobile banking, the rising tide of consumer expectations and the importance of a sound mobile QA approach. Some key morals of the story for digital channel owners in... Read More